It’s always best to start out with the maximum resolution supported by your CMS, as favicons are scaled down automatically to fit the dimensions needed. Pixel-based images won’t scale up well and become blurry if enlarged, but most are just fine to size downward if they start at a higher resolution. Something similar to your logo: Create a simple square with your business’ initials in your brand’s main color and font, or a circle with an icon that represents your business or industry, such as a pair of scissors for a salon or barber shop, or a fork and knife for a restaurant.Part of your logo: If your logo is too big, or just doesn’t look great in a smaller size, try using an easily identifiable part of your logo as your favicon.Business’ logo: Arguably the most common type of favicon is a downscaled version of your company logo.Here are some favicon examples and tips for how to make one of your own: Not all businesses use logos, and not all logos are ideal for shrinking for use as a favicon for a browser tab.
There’s no hard and fast rule when it comes to creating a favicon for your business, but it will ideally help increase brand awareness. When creating your small business website, design a custom favicon. See each website’s favicon beside the URL in mobile search results.
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